SplitCommission™ is great new feature of Post Affiliate Pro which enables your company to reward all affiliates who participate in making the sale. Dramatically improve your affiliate program now!
This is an example of how a situation can arise that calls for multiple sales commissions to be paid out:
’Visitor John’ was browsing Dave’s Blog and was interested in Dave’s Blog’s link to the “best-product.com” website. Visitor John clicks through to the “best-product.com” website from Dave’s Blog.
Visitor John then browses the “best-product.com” website, and exits after 5 minutes.
Visitor John decides to research “best-product.com” to get some reviews, references, or pricing information.
Furthering his search, Visitor John finds the website “best-product-review.com,” and again views the “best-product.com” website, but he’s now viewing from the site of affiliate Tom, review writer.
Visitor John searches again, and finds a forum entry, where affiliate Mike has made positive statements about “best-product.com.,” At this point, Visitor John has been referred yet again by reading the positive things affiliate Mike has declared in the forum.
Visitor John then makes the purchase decision, and he finally becomes a customer of “best-product,com.”
- The chronology of John's Product Search, Decision, and Order Process
Standard Affiliate Program Commission Structure
Based on the “first and last referrer” setting, commission goes to Dave (first referrer) or Mike (last referrer). Both options allow all common affiliate software with rewrite cookie options.
Just Rewards
In the Standard Affiliate Commission Structure, Dave, from “Dave’s Blog gets paid the entire commission, yet Tom, the reviewer, and Mike, the affiliate, help to guide Visitor John towards his purchase decision with “best-product.com. Every affiliate involved positively impacted “Visitor John” and played an integral part in promoting the sale. All of these affiliates deserve to be compensated for their efforts.
How SplitCommission™ Works
SplitCommission™ offers the ability to define multiple variations of how affiliates can be rewarded:
Option 1) Flat, split commission for all
All three affiliates from the example, get paid equal commissions.
SplitCommission™ has other options:
Option 2) First referrer is the key to success
First referrer receives a 60% bonus, and the remaining two affiliates who participated in the sale split the 40% difference, or 20% each.
Option 3) Last referrer is key to success
The last referrer is rewarded a 60% bonus, and the remaining two affilliates are each paid 20% of the remaining 40% balance.
Option 4) First and Last referring affiliates are considered the key elements of success
First get 50% bonus
Last get 30% bonus
Additional affiliate gains 20%
NOTE: SplitCommission™ allows also traditional setup, if you set First referrer
bonus to 100% no other commissions will be paid out on the sale.
Why is SplitCommission™ important for your affiliate program ?
The key to a successful affiliate program is motivating all affiliates with compensation. When all affiliates are motivated to promote your products, your SEO will increase, and that will equate to more sales.,
Compensation through comissions are the chief motivating factor for affiliates.
With SplitCommission™ your affiliates will see some percentage of commission from each sale they refer, and that success will motivate them to promote more steadily, with increased commitment. Overall commissions will increase.
The most important key to success in your affiliate confidence is the quality and accuracy of program tracking.
With SplitCommission’s special, customizable feature, affiliates will quickly understand that shared commissions, when warranted, equal higher commission checks. Your affiliates may even recruit others by spreading the word.
- 3 Comment(s)
I think this is crazy! Today we had sale referred by 8 different affiliates! It seems, that until our customer made decision to buy PAP, he had to spend really a lot of time with reading of comparisons, reviews, forums, etc., etc.
Hi Viktor, Thanks for your posting. They strongly advised using the split commission is kind of important for our affiliate program. It is motivating all affiliates with compensation splitting among all of them. With splitcommission , affiliates will quickly understand that shared commissions, when warranted, equal higher commission checks, they might even recruit others by spreading the word... After reading your posting, you've got your point as well. "I think this is crazy"! You had sale referred by 8 different affiliates? till the last one or the one who really make the decision to buy... then the commission split will be very thin for each of them. What do you suggest? should we use this option splitcommission or not. Please help! Thanks
8 affiliates referring one sale was really only one case and I don't think it will happen too often. more often we have sales with 2 and maximum 3 affiliates. In such case it is not so small commission if we pay 50% from sale to affiliates. Imagine, that if we sell Ultimate license for $999, 50% is commission for affiliates. If you divide $499 commission between 3 affiliates, it is still interesting commission. Because split commission is possible to activate per campaign, you can define, that in some campaigns you will give whole commission only to one affiliate and in other campaigns you can reward all affiliates working on one sale. This feature is very flexible and I'm sure your affiliate program will be more motivating for your affiliates with this feature as old commission model.